Sunday, 11 September 2011

Two years of brainstorming turns from steam to dream

How did it all start?
My husband and I and our then one year old (now 5 with a younger 3 year old brother) emigrated from beautiful South Africa to start a life in tranquil, safe, scenic New Zealand.  We dabbled a bit in property in SA before coming to NZ and were lucky enough to be around in an era where there were still run down houses that could be flicked off for a profit once they had undergone a general DIY makeover.  A million miles away packing boxes, liquefying baby food and trying to decide which loved possessions stay or go, I get a call from my husband (in NZ already) to say we now own property in NZ!!! He ‘sweetens’ his statement by saying, worst house in the best street. Some real estate agent saw him coming – anyway, being on the other side of the world and busy with my own stuff I wished him luck with his latest renovation project and now felt a tad more pressure to complete my task of selling property in SA to pay for said property being acquired in NZ!!!

NZ renovation was a learning curve compared to the SA way with one of the largest frustrations for us being unfamiliar territory. We were new in a country with no contacts no referrals, we relied on the yellow pages to find tradesman.  Apart from the fact that this meant taking a chance hoping your pen had landed on a decent tradesperson who would do a decent job, we also found the quoting ‘system’ somewhat tedious. Each tradesman said he could only get round to seeing the work or job required in a week or so, then it took them a couple of weeks to get round to sending a quote through. Finally, when a quote was accepted, they were able to start the job 2 weeks out??? Oh dear, we should have thought of this before we ripped our old roof off the house.  3 weeks of no roof in a house in rain drenched Taranaki mid July/August was not my idea of fun!!!!  In addition, I had moved from full time career woman to full time mom and I was exhausted. Looking after a toddler was the hardest thing I’d ever done.  I NEEDED him to go down for the midday nap – no sooner had he gone down and some tradesperson would be rat tat tatting on the door to come and inspect to quote, this rat tat in turn alarmed the sleeping dog who now became barking dog which in turn woke my sleeping toddler which in turn meant the rest of my day was going to be sheer hell and it was only 10.00am!
But as they say, good things can come from bad experiences. I needed a way to get these tradies to quote on the jobs I desperately needed done without having to come to my door. Without inadvertently waking the dog and waking the kid and ageing me by 5 years.  Trademe was still a novelty to us as this concept would not work in a country like South Africa.  We were intrigued by Trademe, and how interactive it was and how people were legitimately honest due to ratings etc. attached – the site worked for people so people had no need to be dishonest and they were accountable through way of a rating.  LOGAJOB was born as a combination of all of the above.
An interactive site that allows Tradesman to quote via the internet.  Allows myself and other homeowners to view these quotes in the comfort of our homes at a time APPROPRIATE to us. As the site evolves so does each registered persons rating and referral and each person’s online name metamorphosis’s into a personality. No more ‘eeni meeni miny mo” with your pen to choose someone out of the yellow pages.  Now, the work is taken out of your search for someone reliable, professional and available and tradesman can concentrate on delivering the end product to a higher standard as their quoting time is reduced. Their time spent searching for work is reduced as the work finds you.  Logajobs’ purpose is to provide a WIN WIN situation to all parties involved and we are confident it will do just that.


  1. It's always great to read the story of how a business idea turns into reality especially when it was created from your experiences and wanting to make things easier for others. Great first post, look forward to many more.

  2. Thanks Cue - I do need someone employed full time to read and comment and post and tweet and network but I hope to find more time to blog as Logajob goes through the many stages it is bound to go through